PRIVACY POLICY | STORERACK LIMITED
Storerack Limited
Privacy and Cookies Policy for https://storerack.com
Introduction
Welcome to Storerack Limited ’s privacy and cookies policy.
Storerack Limited respects your privacy and is committed to protecting your personal data. This Policy will inform you as to how we look after your personal data when you visit the Website (regardless of where you visit it from) or otherwise buy our products and tell you about your privacy rights and how the law protects you.
This Policy was most recently updated on 25/04/2023
1.Important information and who we are
Purpose of this Policy
This Policy is intended to explain how we collect and process personal data when individuals visit the Website, purchase our products and/or receive our services. This includes any data provided through the Website, and when you contact us in any way, as well as when you purchase our products and/or services.
You should read this Policy with any other privacy notice that we may give to you from time to time when we are collecting or processing personal data about you. Those privacy notices will ensure you are aware of how and why we are using your personal data. This Policy supplements the other privacy notices; it is not intended to override them.
This Website is not intended for children and we do not knowingly collect data relating to children.
We are a data controller
We are the data controller in respect of any personal data that you share with us, as part of your purchase of our products and/or services that we make available for you to buy through the Website or over the phone, or that we collect through you simply browsing the Website.
If you are buying our products/and or services through the Website or over the phone our Terms of Service will apply to that transaction.
If you have any questions about this Policy, or if you would like to exercise your legal rights under paragraph 12 below, please contact our data privacy manager using the details set out below:
Name of data privacy manager
Full name of legal entity: Storerack Limited
Postal address: North West House, 119 Marylebone Road, Marylebone, London, United Kingdom, NW1 5PU
Your right to make a complaint to the ICO
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
Changes to the Policy and your duty to inform us of changes
We reserve the right to modify this Policy at any time, so please check for change notices on a regular basis. If we decide to change this Policy in a material way, we will post a change notice on the Website so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we have a legal basis to email you (as set out below), we will also email you to tell you that we have updated this Policy)
Making sure the information we hold about you is correct
It is important that the personal data we hold about you is accurate and current. Please get in touch if you think the personal data we hold about you needs to be updated during your relationship with us.
Third party information and links on the Website
The Website sometimes includes links to websites, plug-ins and applications owned or controlled by third parties. If you click on those links or enable those connections, third parties may be able to collect or share data about you, and they are not within our control. We are not responsible for their privacy statements. When you leave the Website, you should read the privacy notice of every other website or application that you visit.
2.The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
Website visitors
We may collect the following personal data from individuals who visit the Website:
- Identity Data – this includes your first name, last name, and identifier that you may provide when you correspond with us through the Website.
- Contact Data – this includes your personal address, your email address and any telephone numbers that you may provide when you correspond with us through the Website.
Technical Data this includes internet protocol (IP) address, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access the Website.
Usage Data this includes information about how you use the Website.
- Marketing and Communications Data – this includes your preferences in receiving marketing from us.
Customers
We may collect, use, store and transfer personal data about those who purchase our products and/or services:
Identity Data including title, first name, last name, and username or similar identifier.
Contact Data including billing address, delivery address, email address and telephone numbers.
Financial Data including payment card or bank account details.
Transaction Data including details about payments to and from you and other details of goods you have purchased from us.
Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this Website if applicable.
Profile Data includes all data in relation to the account you create with us, such as your username and password (if applicable), purchases or orders made by you, your interests, preferences and feedback if applicable.
Usage Data includes information about how you use the Website and our products.
Marketing and Communications Data including your preferences in receiving marketing from us and our third parties and your communication preferences.
Aggregated Data
We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific Website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Policy.
Special Categories of Personal Data
We do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offenses.
If you fail to provide personal data
Where we need to collect personal data by law, or under the terms of a contract we have with you, and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with our services). In this case, we may have to, for example, cancel the service we are to provide to you, but we will notify you if this is the case at the time. How is your personal data collected?
3.How is your personal data collected?
Website visitors
We use different methods to collect data from Website visitors including through:
Direct interactions. You may give us your Identity, Contact, Usage and Marketing and Communications Data by filling in forms or by corresponding with us through the Website. This includes personal data you provide when you:
request information from us;
contact us for any reason;
request communications to be sent to you; or
give us feedback.
Automated technologies or interactions. As you interact with the Website, we may automatically collect Technical and Usage Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies. Please see paragraph 6 below for more information on our use of cookies.
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
Technical and Usage Data from the following parties:
a.1 analytics providers such as Google based outside the EU;
a.2 search information providers
- Contact Data from providers of technical services based inside the EU.
Customers
We use different methods to collect data from those who procure our products and/or services including through:
Direct interactions. You may give us your Identity, Contact, Profile, Marketing and Communications and Financial Data by filling in forms or by corresponding with us by post, phone, email or otherwise. This includes personal data you provide when you:
purchase our products and/or services;
create an account on the Website;
subscribe to our publications;
request marketing to be sent to you; or
give us some feedback or otherwise contact us.
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources as set out below:
Technical and Usage Data from the following parties:
a.1 analytics providers such as Google based outside the EU;
a.2 search information providers
- Contact Data from providers of technical services based inside the EU.
4.How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
Where we need to perform the contract we are about to enter into or have entered into with you.
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
Where we need to comply with a legal or regulatory obligation.
See paragraph 13 to find out more about the types of lawful basis that we will rely on to process your personal data.
Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us.
Purposes for which we will use your personal data
We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.
Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
5.Marketing
We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional offers from us
We may use your Identity, Contact, Technical, Transaction, Profile, Usage, and Marketing and Communications Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products and offers may be relevant for you (we call this marketing).
You will receive marketing communications from us if you have requested information from us or purchased products and/or services from us or if you provided us with your details when you enquired about our products and/or services and, in each case, you have not opted out of receiving that marketing.
Third-party marketing
We will get your express opt-in consent before we share your personal data with any third party for marketing purposes.
Opting out
You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product purchase.
Change of purpose
We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.
If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.
Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
6.Cookies
Please see our full terms in our cookies policy. COOKIE POLICY (insert link to cookies policy)
7.Sellers
We are the data controller for any information you give to us when you enquire, through the Website or otherwise, about selling your racking, shelving or any storage system or machinery to us.
We will only initially collect the information that we need to consider whether we wish to purchase your goods, such as your name, email address and contact telephone number. We will retain this personal data for as long as is necessary for us to consider whether we wish to make a purchase and, in any event, if we do not wish to proceed with a purchase, for no longer than three months from when you make your initial enquiry.
We will use this personal data only for the purposes of dealing with your enquiry or to fulfill our legal and/or regulatory obligations. This will include contacting you to discuss the terms upon which we would be prepared to purchase your goods.
We will not share this personal data with any third parties for marketing purposes, and we will not transfer it outside of the European Economic Area.
You do not have to provide further personal data to us when we ask for it but it may impact upon our ability to consider whether we wish to purchase your goods.
If we decide that we wish to purchase your goods we will ask you for further information such as your financial details so that we can make payment and your address so that it can be collected.
If we make a purchase from you we will retain your personal information for 6 years in order to comply with our legal and regulatory obligations.
8.Disclosures of your personal data
We may have to share your personal data with the external third-parties set out below for the purposes set out in the table in paragraph 4:
External Third Parties as set out in paragraph 13 below.
Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this Policy.
The Information Commissioner’s Office or another regulator or relevant body (such as the Police) when we are asked or required to do so.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
9.International transfers
We do not transfer your personal data outside the European Economic Area (EEA).
10.Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Unfortunately, the transmission of information via the Internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to the Website; any such transmission is at your own risk. Once we have received your personal information, we will use strict procedures and security features to try to prevent unauthorized access.
11.Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for six years after they cease being customers. For other personal data, details of retention periods for different aspects of your personal data are available in our retention policy which you can request from us by contacting us.
In some circumstances you can ask us to delete your data: see paragraph 12 below for further information.
In some circumstances we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
12.Your legal rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please click on the links below to find out more about these rights:
- To request access – to personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data held about you and to check that we are lawfully processing it
- To request correction – of the personal data that we hold. This enables the correction of any incomplete or inaccurate data we hold, though we may need to verify the accuracy of the new data provided to us.
- To request erasure – of personal data. This enables the deletion or removal personal data where there is no good reason for us continuing to process it. A request can also be made for deletion or removal of personal data where the right to object to processing has been successfully exercised (see below), where we may have processed information unlawfully or where we are required to erase personal data to comply with local law. Note, however, that we may not always be able to comply with requests of erasure for specific legal reasons with notification of this given, if applicable, at the time of any request.
- To object to processing – of personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where we are processing personal data for direct marketing purposes. In some cases, we may demonstrate that we have compelling legitimate grounds to process information which overrides your rights and freedoms
- To request restriction of processing of personal data. This enables a request to be made to us to suspend the processing of personal data in the following scenarios: (a) if you want us to establish the data’s accuracy; (b) where our use of the data is unlawful but you do not want us to erase it; (c) where you need us to hold the data even if we no longer require it because it is needed to establish, exercise or defend legal claims; or (d) you objected to use of data but we need to verify whether we have overriding legitimate grounds to use it.
- To request the transfer – of personal data back to whom it belongs or to a third party. We will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Note that this right only applies to automated information which we were given consent to use.
- To withdraw consent at any time – where we are relying on consent to process personal data. However, this will not affect the lawfulness of any processing carried out before the withdrawal of consent. If consent is withdrawn, we will not be able to provide our goods. We will advise you of this at the time of the withdrawal of consent.
If you wish to exercise any of the rights set out above, please contact us.
No fee usually required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.
What we may need from you
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
Time limit to respond
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.
13.Glossary
LAWFUL BASIS
Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.
Complying with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.
Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.
THIRD PARTIES
External Third Parties
Subcontractors acting as processors based in the United Kingdom who provide installation services on our behalf.
Service providers acting as processors based in the United Kingdom who provide IT, system administration and delivery services.
Professional advisers acting as processors or joint controllers including lawyers, bankers, auditors and insurers based in the United Kingdom who provide consultancy, banking, legal, insurance and accounting services.
HM Revenue & Customs, regulators and other authorities acting as processors or joint controllers based in the United Kingdom who require reporting of processing activities in certain circumstances.